Our Story

We built a production house that removes friction, not ambition.

In 2024, we started 24/24 Studios with a clear purpose: create powerful visual narratives without the usual production friction. In just two years, we evolved into a fast-growing, full-scale production house delivering TVCs, DVCs, Brand IPs, documentaries and music videos with precision and personality.

Studio System

How 24/24 Studios moves from idea to final export.

Built to stay sharp under pressure, from high-speed ad turnarounds to multi-country production workflows.

2024

Studio Launch

Started with one mission: cinematic output without production chaos.

2025

Scale & Specialization

Expanded into TVCs, DVCs, Brand IP formats, documentaries and music videos.

2026

National + International Ready

Line production strengthened for complex India and overseas shoot logistics.

Core Proof

Creative intensity with operational calm.

Every project runs through transparent systems, budget discipline and solution-first execution.

What drives us

We are a team driven by craft, calm execution and cinematic ambition, equally skilled at high-speed turnarounds and multi-location shoots across India and beyond.

With an adaptive crew and grounded leadership, we operate on ethics, transparency and meticulous preparation so every project runs smoother than expected.

At 24/24 Studios, budget management is a creative tool. We maximize value, minimize waste and deliver premium production without inflated chaos.

From sunrise frames in Rajasthan to midnight setups in Europe, we are logistics-strong, no-drama and built for stories that stay with audiences.

How we operate

  • Ethics and transparent workflows
  • No-drama, solution-first production culture
  • Meticulous planning for complex shoots
  • Budget precision without creative compromise

We do not just produce content. We create experiences that look elevated, feel intentional and outlive campaigns.

Creative Writing

End to End Production

Line Production

Our Team

Cinematic thinkers. Logistics-strong operators.

Meet the core crew steering craft, coordination and execution across every production stage.

Aarav Mehta - Founder / Creative Producer

Founder / Creative Producer

Aarav Mehta

Leads creative direction with a systems-first approach, balancing cinematic ambition with clear production outcomes.

Naina Kapoor - Director

Director

Naina Kapoor

Builds visual worlds with strong pacing, performance sensitivity and a sharp eye for narrative detail.

Rohan Iyer - Senior Producer

Senior Producer

Rohan Iyer

Drives schedules, teams and vendors with calm precision to keep complex productions aligned and efficient.

Ishita Rao - Line Producer

Line Producer

Ishita Rao

Handles permits, logistics and on-ground operations for national and international shoots without friction.

Closing Frame

Sharp, relentless, and built for stories that stay.

Young, driven and rapidly rising, 24/24 Studios sits at the intersection of creative ambition and disciplined execution.

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